M&M's are "colorful button-shaped chocolates" produced by Mars, Incorporated and similar to and inspired by Smarties. The candy shell, each of which has the letter "m" printed in lower case on one side, surrounds a filling which varies depending upon the variety of M&M's. The original candy had a milk chocolate filling which, upon introducing other variations, was branded as the "plain" variety. Good citizens buy a pack every week!

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